Friday, June 22, 2012

Latest Techniques in SEO



Latest Techniques in SEO
The Basics SEO Techniques:
                                         Basic SEO techniques are a must for any website owner who wishes for his or her site to get as much traffic that will translate to conversions as possible. SEO stands for search engine optimization, which makes it possible for websites to remain high in search engine rankings weeks after high quality content is even posted.
                                     There are a number of SEO techniques that need to be adhered to if a website owner would like for his or her site to be visited often and ranked high in the entire major search engines. They are placing keywords in the tag of a title; anchoring the text in links; maintaining the quality of inbound and outbound links; making sure that the first paragraph of any article is filled with top keywords; and ensuring that a website is accessible. There are other factors involved as well, but these are some of the primary ones.
New Tool from Google Helps You Speed up Your Website:
                                     Google has recently released Page Speed Online, a project from Google Labs that test your website for speed flaws and gives you tips on how to speed it up.
                                 The new tool is fairly straight forward. All you need to do is enter your website and Google will give you a list of steps you need to take to speed up your website. The suggested steps are ranked high, medium and low to make it easier for you to identify which ones are more important.
  • High priority. These suggestions represent the largest potential performance wins for the least development effort. You should address these items first.
  • Medium priority. These suggestions may represent smaller wins or much more work to implement. You should address this item next.
  • Low priority. These suggestions represent the smallest wins. You should only be concerned with these items after you’ve handled the higher-priority ones.
We’ve all used other speed test tools before but Google’s new speed test has 1 great feature the others don’t have; you can also test your mobile website performance. With the mobile website speed test, you get a new list of steps you need to take to speed up the mobile version of your site.
With page load speed being so important for SEO, this tool will be very useful to help test your website.
Let us know what you think of the new Google Speed Test, leave a comment below.
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How to Find the Perfect Keywords:
                        Keyword research is very important. It can make or break a campaign. All of your web pages should have targeted keywords, but which ones? How do you research and choose the right keyword for your project?
                          It is very hard to have a successful search engine optimization campaign without proper keyword research. Your main objective, when selecting a keyword is to get your website to show in the search results for key phrases that will benefit your project or business.
There are specific keyword research tools online that help internet marketers find the right keywords for their campaigns. There are free and paid tools available.
Below is a short list of the ones I recommend (free and paid).
Free Keyword Research Tools
Paid Keyword Research Tools
I personally use Market Samurai for all of my keyword research. It is a reasonably priced product and most importantly, it is a very powerful tool for researching keywords. I highly recommend it.
A free alternative would be Google keyword tool. It features a high quality, clean and frequently updated keyword database. It’s nowhere near as powerful as Market Samurai but if you’re on a budget it will work.
Word tracker is also a good alternative but it is limited to 100 results. If you want to see all the keywords, you will have to pay.

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